Oh technology, you double-edged sword. These days, apps and programs like Canva, Drawtify, Adobe Express and others are making it easier than ever for anyone to dip their toes into the world of graphic design. Yet it’s the same technology, with its dizzying array of fonts, filters, images and effects, making it so easy to commit the biggest design blunders.
Before you begin your next DIY design adventure, make sure to familiarize yourself with these three big pitfalls — and learn how a design pro could save the day.
Fonts and Colors! Colors and Fonts!
At Ideality, we are suckers for a beautiful typeface. Capturing the tone and style of your brand and message in one gorgeous font? Swoon. And there are So. Many. Fonts. And colors! The temptation is real — but, yes, there can be too much of a good thing. A rainbow of colors and a dozen different fonts on your design only serves to muddy your message.
Why go pro? Ideality’s design team develops a style guide of specific fonts and colors to highlight your brand’s unique character in a consistent and harmonious way. No color clashes or jumble of type styles!
The Cluttered Canvas
A blank space is full of possibilities. It’s understandable to want to fill it with everything you want to share about your brand. But just as your misplaced keys seem to disappear on a cluttered countertop, a chaotic design filled with elements, images and text can make it difficult for your audience to pinpoint your message.
Why go pro? Designers know how to balance elements and create a visual hierarchy, leaving your design clean and impactful. Check out our blog on white space to learn more!
Pixel Problems
You’ve got the design down; your message is clear. Now it’s time for the perfect image. Stop! Step away from screenshots. Using screen grabs or images too small for the scale of your design will make even the snappiest layouts look unprofessional.
Why go pro? Graphic designers rely on high-resolution images (and can often work with those less-than-stellar ones) to ensure the final design is polished and professional.
At the end of the day, design is all about making a lasting impression on your audience. Avoid these graphic pitfalls, and you’re on your way to telling your brand’s story and making an impact. Or avoid the dangers of DIY design altogether — call in a pro who takes time to understand your brand and can transform your ideas into captivating visuals. Reach out to Ideality!
