If you’re wondering whether you should take a break from marketing your business when you get busy, it’s time to think like the big guys.

You don’t see the best-known brands sitting on their laurels. Labels like Coca-Cola and McDonald’s already have enjoyed decades of market dominance, but they continue to advertise as if the success of their brand depends on it. There’s a reason … it does!

These household names know consistent advertising helps them maintain market share and brand loyalty with existing customers — while also reaching new generations of customers. It helps them grow their business by introducing new products and positions them as a leader against their competitors.

Smaller businesses should follow the same blueprint for success. You may be getting plenty of referrals or may even have more business than you can handle during busy periods. But, marketing does more than simply attracting new clients.

Continuity in your marketing:

• Increases the value of your business. When clients see your great work product and success stories, they know you’re “worth” your price.
• Strengthens client connections. You communicate with your clients about their projects, but they still can be inspired by your work with others. Your marketing continually reinforces that your clients can trust your quality and professionalism.
• Positions you as a trusted resource. Your marketing is designed to build a following around your brand. When you’re as an expert in your field, paid advertising keeps you top of mind for free publicity like speaking engagements and TV or print interviews.  

Ready for an annual marketing plan that will keep current and potential customers engaged with your business year-round?