Ideality Communications, LLC
Our Services

Strategic marketing services at your fingertips

Whether you need a press release, a stand-alone marketing piece or a full-fledged strategic communications campaign, you can always expect energy, excitement and excellence. We wouldn’t have it any other way.

It’s ok if you don’t know what your marketing and branding needs are. We all know you need sales. Do you have materials ready to show prospects?  You may have letterhead, but do you have a logo and style guide? Better yet, how about a brand platform?

Come to us with an idea or with no idea at all. Either way, we’re here and anxious to get started. As a strategic marketing and public relations agency, we offer integrated services to help further your overall brand development. Browse the list of the most common projects below and contact our idea team to get started today.

A good ad is more than a clever slogan. Words and images define brands, inform audiences and drive consumers to act.

Let us tell your professional story. Do you need a bio for the web, a book jacket or an awards ceremony? We can help. We will discover your audience and tailor your bio accordingly.

Blogs are a vital component of every company's content marketing strategy. They dramatically improve your website's SEO while revealing your brand's personality to your target market. We generate topics (from industry news to casual Friday), create editorial calendars (don't forget to blog on National Ice Cream Day) and monitor analytics.

It's more than just who you are and what you do. Branding campaigns are about creating awareness and managing impressions. We will help you identify your brand and create a campaign that tells your unique story — with a lasting impact.

A brand platform is more than a logo, more than a mission statement. It defines what your brand stands for, how it will act and who it will be within your market. It provides a structure for practical definitions of brand behaviors and sets a clear path for a priority boundary formula. It's the first step to targeted, cohesive marketing and sales plans. Wow, you didn't know such a thing existed? You should probably call us!

This internal tool will unify your brand and marketing collateral and ultimately save you time and money. Really. Never again will you have to ask, "What font did we use again?" or "Which logo should that be?" Trust us — you'll be thanking us.

A successful brochure requires an understanding of your product or service as well as your audience. We can implement your idea from scratch, concepting artwork and layouts and merging text and messaging. And we won't leave you stranded. We'll follow you through to print vendors and assure your project is delivered in a professional, timely manner.

You never get a second chance to make a first impression. We work with you to design professional letterhead and business cards to match your brand. And, as always, we work with your print vendors to ensure a quality product.

Like a spa day for your book! Lift your book up to the next level with professional editing. Our graphics team will next polish, buff and beautify your book for publishing.

A bylined article is one of the best ways to showcase your expertise as a thought leader in your field. We identify target publications and pitch your article to the appropriate media outlets. We then work with you to produce the piece promised — either as your guide and editor — or as a ghostwriter for you.

No more staring at that blank page. Founded in solid keystrokes and gallons of coffee, our writers craft content which is best suited to the specific medium you need. We understand the nuances between writing for direct mail, taglines, web page content, print advertising and more. We clearly convey your message and do it with style and nuance.

You need to retain and attract customers. We know how to help by consistently creating timely and worthwhile content. This is an ongoing process that integrates with your overall marketing strategy. Content marketing involves producing and publishing consumer-driven content aimed at solving questions and attracting and retaining clients. Need a simultaneous strategy across multiple platforms? No problem — multitasking is our forte.

Crisis communications is the most undervalued service in the PR realm. Your leaders are in denial. It's true. But don't worry we can help. We'll guide you through developing a plan BEFORE the crisis and work with you during the tough times to implement your custom plan. Our team is adept at formulating proactive, customer-friendly responses to minimize backlash. We'll help you navigate the media and even relaunch products with honesty and integrity to get through those muddled waters.

Put your information directly in your audience's hands. A well-executed direct mail campaign is still effective even in today's social media-driven environment. Full disclosure — we won't actually deliver the mail — the US Postal service won't let us. But we will do everything else for a successful campaign (and we'll track your results too)!

Ok, we admit it. We're grammar geeks. Our process involves correction, condensation, organization and other modifications performed to produce an accurate and complete work consistent with your brand. (See "Brand Style Guide." We love when things come full circle!)

Email campaigns have a high return on investment (ROI) but only if implemented correctly. Using email to send ads, request business or solicit sales or donations can build loyalty, trust, and brand awareness. Do you know the best time to send emails? What is industry standard for images and text ratio? Using the email client of your choice, we tailor campaigns and market either to purchased lists or current customer databases.

From conception to execution we keep you focused on the purpose of your event while we work out the details. Our team will guide you in everything including — selecting an appropriate venue, managing event flow and creating an emotional moment. We design giveaways unique in both message and memorabilia. We work with event vendors and management. And, of course we've got you covered if you need help publicizing and connecting with your target audience.

We work closely with our clients to produce and stylize the perfect layout, color palette and design elements in order to bring your concept to life while keeping your brand at the forefront. Need a custom illustration? No problem. We can do that too.

Internal communications drive brand loyalty and awareness just as much as external messaging. When the people working at the desk beside you don't know what's going on, you cannot expect the public to understand. Need help effectively communicating to employees within your own company, managing a large internal project or keeping a variety of vendors focused on a brand message? We can help with production timeline, record keeping and project management. Yes, we do love spreadsheets and protocols!

Your logo is the face of your business. Do you need a strong name or image? Think Coca-Cola. Enough said. Our graphic design experts will work with you to create a logo that visually represents who you are and what you do and solidifies the longevity of your brand.

We'll put pen to paper (or fingers to keyboard) to write letters on behalf of you or your business. We don't mind being a ghost. We do the work. You take all the credit. (Sounds awesome, right?)

Navigating the media can be intimidating. (But, not for us!) You have to know what to say, when to say it, when to follow up and when to back off and let it simmer. We've pulled a skilled team of current and past journalists so we are always ready to pitch, advise and partner with local media to get your story across.

Keep your customers or audience up-to-date with a regularly distributed publication. We work with you to develop all of the essential elements of a strong newsletter. Need us to assign articles, research content and provide eye-catching graphics or photography? We've got your back.

The press kit takes on many shapes. This fancy-pants resume may contain a collection of company information and articles put together to address questions from the media, investors, potential clients and others. Or, it might just be a killer company gadget in a really awesomely designed package with a direction to the company website for more information. It's got to be out of the box for this one.

Our personal relationships with print and media journalists produce results. Press releases are the primary means by which businesses deliver official news to the media. We do our homework; we know which journalists cover which stories and match your news with their needs to get coverage.

Ready to land that big project but need some help designing and writing the perfect proposal? Let us help you share your expertise and detail your deliverables in a professional, appealing style.

We are the peanut butter to your jelly. We do the work to promote you and your brand. We monitor trends and competitors in your industry and look for unique ways to get your brand out in front of your target audience. You. Will. Get. Results.

Radio remains a powerful medium capable of drawing very specific demographics. Our team knows how radio stations operate and can write customized radio spots to best fit your sales and marketing goals.

A good resume is priceless. We can help you create a professional resume perfectly tailored to your audience and industry. In short — we make you look really good. (You're welcome.)

Facebook, Twitter, Instagram, Pinterest, Linked In. The list keeps growing. These channels create a direct dialog with your audience and allow your to spy on your competitors. We assess your current activities on these channels and then determine and implement the strongest tactics to see the results you want. They'll never know what hit them.

Let us put words in your mouth. Working from your notes or starting from scratch, we can craft speeches that will be remembered by audiences. Need a PowerPoint presentation? Done.

Need a plan to motivate, engage or influence your audience while keeping your business objectives in mind? We're on it! We will implement measurable goals, track them and get you results.

Executed properly, a vlog (video blog) is a priceless addition to your online presence. We aren't talking about a kid with a webcam — we know how to produce and leverage this highly effective marketing tool to help that smiling face of yours actually reach your audience.

Need content? We've got you covered. We focus on our strength of brand messaging and strategic communication in both written and graphic form for web projects. Our team coordinates with web developers to make sure their implementation doesn't overshadow your brand's message and goals. The world is online — don't get left behind.