Ideality Communications, LLC

Brand developers, content makers and strategic communicators

These talented team members are our ideal workers, our idea generators and your content creators. We’ve cultivated a lasting foundation. Constantly scoping out talent to add to our core, we assign specific to projects, tailoring teams to fit client’s growing needs. That’s what makes us unique. That’s what makes us the best.


Susan PaffSusan Paff
President and Lead Strategist
724-359-5225 Ext. 101

With her roots in writing and a passion for tackling exciting customer challenges, Susan founded Ideality Communications with a desire to help small businesses achieve large-scale marketing goals.

She began her professional career in Pittsburgh public relations and marketing before joining the Pittsburgh Business Times. After working her way across research, reporter and editing positions, she got the PR itch again. She made the bold move back into marketing and brand strategy, now with greater insight into the inner workings of the media world. Her motivation to succeed and drive to find the right solution for each client prompted the forming of Ideality Communications in 2009.

She’s grown the agency from a simple writing services company to a comprehensive public relations, marketing and brand platform agency. As the industry changes, Susan keeps her team at the forefront of new media and technology but stays true to the essence of any strategy: a strong idea conveyed through excellent writing and clear imagery. It’s not hard when it’s not work. It’s just how she thinks. Flashy marketing companies sell you cheap websites. True brand management agencies create lasting plans and content tailored to a client’s needs and goals.

JackieJennifer Davis
Media and Marketing Manager

Though her career has meandered through news and marketing with various stops along the way, writing and editing have always been at the heart of what Jen does. Five years as a print reporter after her graduation from the University of Pittsburgh taught her to present information in a correct, concise and captivating way. And of course, a busy newsroom is the best place to learn the critical importance of hustling to meet a deadline.

In 2000, Jen joined the marketing department of West Penn Hospital (part of Allegheny Health Network), devising comprehensive marketing plans for various service lines and adding writing for direct mail campaigns, the web, consumer education pieces and print, radio and television advertising to her skill set. She was promoted to manager of marketing projects, overseeing a staff of writers, graphic designers and photographers. Her news background made her an ideal candidate when AHN decided to boost its media relations efforts in 2009. As senior media relations specialist, Jen worked directly with journalists, editors and producers to secure positive news coverage for the health network’s seven hospitals.

In 2016, Jen and her family made a bold move across the pond to London, England. When she’s not writing copy, proofreading or brainstorming ideas for the next ad campaign for Ideality from afar, she enjoys traveling throughout Europe with her husband and two kids and taking their dog, Checkers, on long walks in Royal Greenwich Park.

JackieDarcy Mahaffey
Graphic Designer

After graduating from the Art Institute, Darcy was promoted through the ranks at multiple companies, such as Jack Horner and Giant Eagle, before joining Ideality. We’re lucky to have her talents on board and are in particular awe of her knowledge of fonts. (Yes, it’s a bigger deal than most realize!)

Darcy is what we refer to as a major multi-faceted, multi-tasking creative soul. Married with a seven-year-old son, in addition to her work as a top-notch graphic designer, she is also on the board of directors of Steel City Shakespeare Company, is a metalsmith, an actor with Brawling Bard Theater and is — wait for it — a fire eater with the Miracle Elixir Sideshow. Phew, we’re exhausted just writing about it all.

JackieDaria Kovacs
Graphic Designer

Born in Croatia, Daria has been living in the United States for the past 20 years — it was here she earned her degree in graphic design and built her impressive, award-winning career.

With experience working for a book publishing company, as a freelancer and for Giant Eagle, Daria’s versatile work has garnered multiple accolades. Over her more than a decade career-span, Daria discovered her niche; she likes simple, clean, clear, yet visually appealing designs.

At Ideality, her passions fit perfectly into our project roster. We greatly appreciate Daria’s attention to detail and her quick turnaround on projects, all while creating compelling designs reflective of our clients’ needs. She’s great at deciphering what a client is envisioning even when a client doesn’t know yet. That sweet spot is especially important as part of an agency serving a multitude of clients across various industries. Daria just gets it — plain and simple.

Outside of the office, you’ll find Daria still engaging in creative activities. She enjoys photography, sewing, DIY house projects, cooking and baking from scratch, particularly with her two children (and her husband Michael enjoys it too).

AustinAustin Cline
Web Developer

Austin is a master of all trades when it comes to the digital world. With more than 25 years of experience including 20 years in web design and development, 15 years of SEO and writing for the web and more than a decade’s worth of experience in graphic design, photo editing and database development, Austin’s numbers speak for themselves. He is a true front-end web developer who writes both web standard HTML code and CSS and is always on the forefront of new technologies.

With expansive experience writing content for sites like, Austin understands what works — and what does not. He has a clear grasp on how site design, SEO and structure need to interact to produce results for our clients. He’s straightforward, thorough and quick. This is someone you want by your cyber-side.

A true Renaissance man, Austin has degrees in Germanic Languages and Literature from both Princeton and University of Pennsylvania. Impressed yet?

AndewAndrew McAdams
Digital Production Strategist

With a certification in Google Analytics and a strong background in project management, measurement and analysis, and WordPress, Andrew is an innovative, strategic thinker who sees beyond the surface to create data-driven solutions. By quantifying success, he helps clients make informed decisions and appropriate adjustments to digital marketing campaigns, producing maximum results. A specialist in content marketing, Andrew aligns strategies to clients’ individualized needs.

Beyond analytics, Andrew excels at communicating and decoding — he has a natural knack for explaining technical terms in an accessible manner. He listens to client needs and weighs end goals and technical requirements to equate appropriate action. We can’t stop that brain of his — and why would we want to?