Ideality Communications, LLC

Brand developers, content makers and strategic communicators

These talented team members are our ideal workers, our idea generators and your content creators. We’ve cultivated a lasting foundation. Constantly scoping out talent to add to our core, we assign specific to projects, tailoring teams to fit client’s growing needs. That’s what makes us unique. That’s what makes us the best.


Susan PaffSusan Paff
President and Lead Strategist
724-359-5225 Ext. 101

With her roots in writing and a passion for tackling exciting customer challenges, Susan founded Ideality Communications with a desire to help small businesses achieve large-scale marketing goals.

She began her professional career in Pittsburgh public relations and marketing before joining the Pittsburgh Business Times. After working her way across research, reporter and editing positions, she got the PR itch again. She made the bold move back into marketing and brand strategy, now with greater insight into the inner workings of the media world. Her motivation to succeed and drive to find the right solution for each client prompted the forming of Ideality Communications in 2009.

She’s grown the agency from a simple writing services company to a comprehensive public relations, marketing and brand platform agency. As the industry changes, Susan keeps her team at the forefront of new media and technology but stays true to the essence of any strategy: a strong idea conveyed through excellent writing and clear imagery. It’s not hard when it’s not work. It’s just how she thinks. Flashy marketing companies sell you cheap websites. True brand management agencies create lasting plans and content tailored to a client’s needs and goals.

AliAli Mathis
Senior Marketing Manager
724-359-5225 Ext. 102

Ali (Allison) is our detail-oriented, mega-organized, on-top-of-it-all marketing maven. When there are multiple hands in one project, Ali works to foster a cohesive team environment and is the hub of communication. She is quick, thorough and always brings in a project on time — if not early. She excels at research, writing, editing, tracking and, well, basically anything we throw her way. The girl knows her way around. Some of her greatest thrills in life come from finding a misplaced comma when editing a project. (We know, we are grammar geeks and proud of it!) To say she’s social media savvy is an understatement. Ali crafts, organizes and manages social media campaigns that get results! Whether on Facebook, Twitter, Instagram or tomorrow’s new platform she’ll knock your socks off.

With a background in sociology and a BA from The Johns Hopkins University, she is one smart cookie. Prior to joining the team at Ideality, she worked in television production in Los Angeles. She has quickly climbed the ranks after joining Ideality as marketing coordinator and dazzling us with her project management skills.

Outside of Ideality she writes, dabbles in web design and plans community events. In her spare time she runs marathons; so yes, she has a lot of pent-up energy of which we take full advantage!

LisaLisa Foltyn
Graphic Designer
724-359-5225 Ext. 104

Lisa comes to Ideality with 20 years of industry experience under her belt. She gets her kicks from collaborating with clients and colleagues to conceptualize ideas and solve problems. Lisa infuses life into our clients’ ideas by listening to their needs and creating impactful images and detailed layouts. From design and layout to print production and art direction, Lisa does it all on deadline.

With a BS in graphic design, Lisa began her career at IKEA where she spent 10 years working on national and international communications, promotional packages, directional signage, brochures, environmental graphics, direct mail pieces, press kits, large format graphics and internal materials. She moved on to Giant Eagle where she oversaw in-store communication, store decor, newspaper and magazine ads, direct mail and internal collateral. Phew! Isn’t she impressive?

JackieJackie Love
Graphic Designer
724-359-5225 Ext. 108

Passion. Creativity. Dedication. These are words we say when we introduce Jackie. Her niche is right up our alley — she helps clients develop their brand identity through marketing, communication and advertising. With 14 years of experience in graphic design, she pulls inspiration from her surroundings. In her hands, original concepts transform into reality.

Jackie — or as her colleagues refer to her JLove — began her career at Skyline Pittsburgh, where she created compelling trade show exhibits and other installations. She then transitioned onto MatchPoint Marketing’s team where she worked in tandem with copywriters, illustrators and marketing managers for prominent clients such as Heinz, Georgia-Pacific and Giant Eagle, delivering insight-driven shopper marketing programs. Let’s just say, a fast-paced environment is definitely her forte!

AustinAustin Cline
Web Developer

Austin is a master of all trades when it comes to the digital world. With more than 25 years of experience including 20 years in web design and development, 15 years of SEO and writing for the web and more than a decade’s worth of experience in graphic design, photo editing and database development, Austin’s numbers speak for themselves. He is a true front-end web developer who writes both web standard HTML code and CSS and is always on the forefront of new technologies.

With expansive experience writing content for sites like, Austin understands what works — and what does not. He has a clear grasp on how site design, SEO and structure need to interact to produce results for our clients. He’s straightforward, thorough and quick. This is someone you want by your cyber-side.

A true Renaissance man, Austin has degrees in Germanic Languages and Literature from both Princeton and University of Pennsylvania. Impressed yet?

AndewAndrew McAdams
Digital Production Strategist

With a certification in Google Analytics and a strong background in project management, measurement and analysis, and WordPress, Andrew is an innovative, strategic thinker who sees beyond the surface to create data-driven solutions. By quantifying success, he helps clients make informed decisions and appropriate adjustments to digital marketing campaigns, producing maximum results. A specialist in content marketing, Andrew aligns strategies to clients’ individualized needs.

Beyond analytics, Andrew excels at communicating and decoding — he has a natural knack for explaining technical terms in an accessible manner. He listens to client needs and weighs end goals and technical requirements to equate appropriate action. We can’t stop that brain of his — and why would we want to?

AlecAlec Cunic
Marketing Assistant

A senior at Slippery Rock University, Alec is the latest intern to dive into exciting projects, industry research and client-centric coordination with the Ideality team. And we loved working together so much we brought him back as a marketing assistant during his last semester at Slippery Rock. After two years of undergrad studies as an English major, Alec took an introductory communications course and the PR bug bit down — hard. Alec switched to a public relations major, never looking back. We’re so thrilled with his strong English background (being word nerds ourselves, after all) and his new-found love of PR.

Alec’s passion for writing and consistency flows thru each assignment, ensuring every project is up to the best quality it can be before deadline. He is excited to spend the summer learning what it means to work with authentic clients on impactful, real-world projects. Always staying focused on what’s trending, Alec brings a youthful, yet ambitious, mindset to the Ideality team.

Alec has been published in Slippery Rock University’s literary film criticism journal, shown off his social media savvy when he took over the University’s twitter handle, and is involved in the school’s own student-run public relations firm. He hopes to join a communications team after graduating from Slippery Rock in 2018. With a particular interest in the entertainment industry, Alec wants to apply his understandings and skills from school and the experienced professionals at Ideality.

Don’t worry, he still makes time for fun. In his free time, Alec keeps his ears on the beat of upcoming music, adventures outdoors around western Pennsylvania, and keeps up-to-date on all things sports happening in Pittsburgh. (Go Pens!)